Social Media Marketing
What is Social Media Marketing?
Social Media Marketing or SMM is harnessing the most used and fastest growing medium to put your business in front of new potential clients or to keep your current clients invested in your brand. Through SMM you can turn a few customers into a growing community.
At Usterix we realize the raw potential of using everyone’s favorite hobby into a powerful draw for consumerism. No matter where you go you will see people glued to their smartphones and tablets, checking Facebook, Twitter, Instagram, etc. Why not use that to your advantage?
How can SMM improve my business?
SMM has potential to improve business in nearly every sector, from a Mom and Pop restaurant to huge franchises such as Starbuck’s. It’s all about brand recognition and engaging with your consumers. Whether you have a sale coming up that you want more people to know about or want to get feedback about your new product, SMM can help.
Most people know about Facebook ads, you’re bombarded with tips to use them if you set up a business page on Facebook. They do work, they can be inexpensive, but if you only use FB ads then you’re not truly seeing the benefits of SMM. More people may see your ad than normal and you’ll see increased traffic to your page
Where does Usterix come in?
Our process for SMM involves a tried and true method to build and expose your brand to the world.
- Introduction – We get to know you and your business, your needs, your pain points and how SMM can help you.
- Prep – We come up with campaigns for your business to draw attention to your products or services and get people invested.
- Setup – We find out which Social Media outlets are a best fit for you, we then set up the accounts needed to get the ball rolling as well as get them all linked together so that we can track the success of campaigns that we come up with.
- Engage – We put the plan in motion, we post high quality content for you and when people have questions or comments; we drive that traffic right back through your sales pipeline while reinforcing the brand.
- Monitor – We keep an eye on any campaigns in effect. Analyze the data that comes in from traffic to your site and on the Social Media accounts.
- Report – We give you a report with a breakdown of how well the current campaigns are doing.
The 10 laws of SMM
1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.